Keyword Research

GRFXS will perform a detailed analysis to identify the most popular and best-targeted keywords for your site. Wherever possible, we will also report on other words that are frequently used alongside these search terms, such as brand names, etc. We use Wordtracker™, along with other tools, and your detailed keyword data will include all of the search terms we find. In addition, for the top 25 targeted search terms, we provide an assessment of how difficult it will be to obtain a top ten ranking. This will help us focus our efforts on the best opportunities.

SEO (Search Engine Optimization)

GRFXS will generate HTML code using professional software that targets keywords. Meta tags, page descriptions, page text and other source code will be optimized using the latest information on just what search engines are looking for. A page will be generated for all your major keywords. Then each page will be reassembled using this optimized code for a base. Well done Search Engine Optimazation is critical to the success of your site marketing campaign.

Keyword Reports

GRFXSchecks your web site's positions in the major search engines.  We find out how you rank on every optimized keyword or phrase that we optimized for, on all the major search engines. This report is key feedback on our optimization efforts and helps us tweak your pages to obtain higher rankings.

SES (Search Engine Submission)

Submitting your optimized pages to the primary search engines is critical to the success of your site. GRFXS will submit weekly to the following search engines: Ah-Ha, Google, YahooWebMatches, AlltheWeb/Lycos, Hotbot/Overture/MSN, and Jayde. Why so few? Many search engines today no longer crawl the Web to build their own unique index of Web sites.  Instead, they will license an index from one of the major crawler-based engines like Google, Inktomi, or AllTheWeb. Recently, Yahoo has announced plans to crawl using their own crawler replacing Google. We understand this and will intelligently submit your site only to the engines that creates the index.

Links Program

One of the major factors top search engines like Google consider when ranking indexed pages, is their link popularity. Websites of otherwise equal status will be ranked depending on how many other relevant sites link back to them. GRFXS will begin a links program to generate these critical links. GRFXS will research and contact relevant URL’s to either swap links with your site or carry them without reciprocation.

Direct Response Marketing

Direct Response Marketing is targeted email marketing. GRFXS can develop mechanisms on your existing site to collect email address and then target these interested parties with an effective campaign that gets results. Spam is a major issue in this arena. In fact the state of California has an antispam law in effect. GRFXS knows the path to Direct Response success.

• Expert Email Marketing Advise
• E-mail Address Harvesting
• Targeted/Opt-in Email List of YOUR Selection
• HTML Ad Design -or- Bring your own Ad in HTML or Plain Text
• The actual Mailing of your Ad using the Selected Email List

Affiliate Program

A marketing initiative which sets up agreements with web masters online. Affiliates refer surfers to your site and anyone who buys your products/services as a result of their referral will be paid a commission. It's a win-win situation! You get extra traffic and sales, and they get a piece of the action for selling your product.

 

Traffic Analyzer

Hitslink™ is a valuable tool for analyzing your internet traffic. It provides website statistics and analysis. It will tell us just how successful we are. Your internet host may already provide you with a similar application.